Production and graphic design work for Sur La Table.
Roles
Graphic Production. Illustration. Layout.
Goals
Help update previous signage to the current brand standards. Work with merchants to reflect accurate pricing and info for in-store displays and signage.
Updating product signage
Illustration and Type Changes
One of my roles at Sur La Table was to update old signage to reflect the current branding and design system. I was asked to replace signage that included photographs with line illustrations as well as updated type. I accomplished this using Adobe Illustrator, and InDesign.
Create Display signage
Updating signage to reflect product and pricing
With such an abundance of products in a small retail space, integrating signage with maximum readability is key. In order to accomplish this we tested signage on displays in our “Mock Store” a space where we could experiment with displays. Which would later serve as the standard for every Sur La Table location.
Paper craft Inspiration
Pretty paper creations.
We were on the hunt for as much inspiration as possible. We scoured the internet for fantastic examples of paper craft art and animation/ stop animation. We discovered the works of Artist Kelli Anderson. Particularly her work on Paper Forest We could only aspire to be as great!
Experimentation and prep
Storyboards and prototyping.
We started by listing the assets we wanted to create for our animation, plants, animals and additional environmental elements. We then began storyboarding, sketching and building prototypes of the necessary elements.
Building and filming
Lights camera action.
Once we had all of our pieces assembled we constructed our set. Our animation was shot in the photo studio. We created at least twice as much was filmed, leaving a duplicate set for promotion.
Animations
What we made.
Final thought
Lessons learned
Filming and designing stop motion animation has many challenges. I was extremely fortunate to be surrounded and supported by many other creatives who believed in this project. Mohawk Paper is a company that is recognized throughout the creative community for quality and reliability. When we mentioned the name Mohawk, and our core concept we were met with enthusiasm and support from our peers.