Production and graphic design work for Sur La Table.
Roles
Graphic Production. Illustration.
Goals
Update previous signage to current brand standards. Work with merchants to reflect accurate pricing and info for in-store displays and signage.
Updating product signage
Illustration and Type Changes
My role as a production designer at Sur La Table was to update old signage to reflect the current branding and design system. I was asked to replace signage that included photographs with line illustrations as well as updated type. I accomplished this using Adobe Illustrator, and InDesign.
Create Display signage
Updating signage to reflect current type and illustration styles.
Updates to new Brand standards included removing photography from in store signage. Integrating signage with maximum readability. My goal in this position was to use the new brand standards to update previous display signage.